1. Discussion on Big data and analytical methods in retail industry.
2. Focus on retailers using social media to promote their brand and customer engagement.
3. Introduction of mobile channel as part of a multichannel offering.
4. Emphasis on global nature of the retailing industry.
5. Includes stories that describe how particular retailers deal with the issues raised in each chapter.
6. Enhanced visual and pedagogical presentation to facilitate student learning.
र 680.00
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